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So, when you are adding the description of your app, make sure to be precise and short.
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This is because in order to get best rating you have to focus on offering compromising product and service with unmatched User Experience.
App store download ranking android#
So, it cannot be ignored at any cost.Įvery android app developer tries to build an app that receives 5 star rating from the audiences. According to a statistic, about 92% customers read the reviews today before downloading an app as compared to 88% in 2014. The app ratings and reviews hold a key position when it comes to boosting the rank of your app in the Google Play Store. Paying Attention to the App Rating Review and UX This will decrease the chances of discovering app as Google will direct the user to the popular app in place of yours. However, don’t go for similar sounding names of the popular apps that are already ruling the market. You need to use the main keyword in the app title so that finding the app becomes easier. Moreover, it should also clearly define what your app is all about even before a user downloads it. Remember, the users will find your app by typing the initial keywords and so it must be selected wisely. You already have become aware of how vital the search is so as to optimize your app and so to further improve the chances of app discoverability, choosing a perfect name or title for the app becomes crucial. Read also: App Store optimization – Top 8 Dos and Don’ts Choosing the App Title or Name that Fits Best You have to search for lower difficulty score in order to rank your app higher. You need to focus on the relevance, difficulty and traffic while defining the keywords. While you are targeting the audience via keyword, it is important to select the right keyword. It also helps in building the trust factor of the users and increases your conversion rate as well. The App Store Optimization also has the potential to attract large set of targeted audiences. Undoubtedly, ASO has been identified as the essential marketing channel and here the same process is followed as like someone searching for a keyword. So, it becomes imperative to pay attention on the ASO and if you miss out that your ranking would certainly decline. In fact, according to a study, 50% of the downloaded Android Apps were discovered through app store searches. You know that App Store Optimization or ASO is very important in determining the success rate of your app. The Role Played by App Store Optimization (ASO) These may include the total number of downloads by users, the app ratings and reviews, the app retention time on the Smartphones, how quickly is it getting uninstalled after the download and whether or not it is connected with social media links. The Google Play Store uses different algorithms and some determining factors to rank the app. Well, you must have heard about website ranking on the various search engines similarly, the apps too are ranked in the Google Play Store. How Does Google Play Store Rank the Apps?
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So, don’t fall a prey into the pit and just look forward to improving your mobile app ranking in the Google Play Store. However, the users can churn your app within no time and this would be a major setback to boost your app ranking. When the customer retention and engagement is very important to keep your app on the top, you need an acute strategy to deal with your competitors. If you are an Android App Developer, then this task becomes even trickier as the numbers of mobile applications on Google Play Store according to a statistics of December 2017 have already crossed 3.5 million. One of the most challenging roles for the app developers today is to optimize the mobile app ranking in the app store.